Corporate Campus as Public Place

JLP+D was involved with multiple efforts to re-envision underutilized properties as vibrant new urban public spaces that can serve as hubs of activity, creative energy, and community life while creating the type of high-quality amenities that help to attract top talent in the globally-competitive tech sector.

In Los Angeles, JLP+D advised a leading global tech company on campus expansion opportunities in a neighborhood continuing to emerge as a major national tech hub. JLP+D worked with the company and their interdisciplinary design team to plan for strategic growth that focuses on placemaking to create vibrant and exciting places for employees and visitors — including high-quality public spaces and a diverse mix of uses — and an economic driver for the surrounding neighborhood. The firm also performed an analysis of national and international case studies to inform the team’s planning with tested approaches from around the world.

In Silicon Valley, JLP+D worked as a strategic advisor on planning and stakeholder engagement to Facebook as they develop their long-term master plan for Willow Village, a new campus expansion that will meet the needs of the company’s growing workforce while creating eight acres of new, well-programmed public plazas, parks, and open space — along with a new neighborhood retail hub. By integrating placemaking principles throughout the campus plan, Willow Village will provide the urban identity and amenities that can help draw international talent. JLP+D also helped to lead Facebook’s community engagement process including multiple public open houses and community focus groups to ensure the plan’s design meets the needs of the neighborhood’s diverse users and constituencies.