Pensacola Waterfront Redevelopment Framework Plan

JLP+D served as a strategic planning and economic advisor for the development of a Framework Plan for new parks and complete streets along Pensacola’s central waterfront. JLP+D performed market assessment, asset mapping, and SWOT analysis to inform land use and urban design strategies. JLP+D worked closely with the client, the project team, and local stakeholders to understand Pensacola’s economic position within the regional context, identify opportunities for strategic investment and redevelopment, and analyze market reports and gather market comparables data for multiple asset types. JLP+D developed a comprehensive asset map and SWOT matrix from a market, geographic, and policy perspective to ensure that the Site develops within its broader context, is both sensitive to and complementary of the area’s strengths and trends, and fosters greater collaborations among economic, civic, and cultural stakeholders in the area.

JLP+D’s work was instrumental in securing capital funding for the project from the Pensacola City Council. JLP+D also helped to construct a compelling narrative and engagement materials that made the public policy and economic case for why the vision plan for the waterfront is in the greater public interest and relevant to local community residents and other stakeholders. We calculated the net new property tax revenue attributable to the proposed projects and led the project team’s assessment and development of value capture opportunities, governance structures, and programming strategies. JLP+D provided insight and expertise on implementation, financing, and funding, identifying opportunities for public-private partnerships that can close financing gaps and attract upfront patient public capital as well as tax credits and other financial incentives for potential parks, affordable housing, transportation and water infrastructure upgrades and other public benefit projects.